It has been five years since Nikesh and Niktia got married. Both of them are doing very well in their marriage. Nikesh is happy with Nikita. Nikita also has good relations with her parents, i.e. Jayshreeben and Dilipbhai. A close relationship has also been established between Nikita and Jayshreeben, i.e. mother-in-law and daughter-in-law, and the emotional tone has been restored. Nikesh is surprised that Nikita sometimes does not believe what she says, but if she is told by her mother, Nikita immediately agrees.
Why does this happen?
Before we get the answer, let us recall an incident. It is about when Nikita had just come to this house as a newly married woman. One evening, Dilipbhai, Jayshreeben, Nikesh and Nikita were sitting for dinner. At the same time, an important family matter was being discussed and a practical decision had to be taken on that matter. Dilipbhai explained to everyone about the seriousness of the decision and asked Jayashreeben, – “Tell me what we should do?”
Then without thinking for a moment, Jayashreeben immediately replied, “What is there to say?? We should do whatever Nikita thinks is right. This house is now Nikita’s. And Nikita is mature enough to take decisions.”
That’s it. This one thing won Jayashreeben’s heart. Jayashreeben’s place in Nikita’s mind became high. After that, Jayashreeben often preferred Nikita in all important matters and showed confidence in her abilities. Nikita also started feeling that even my mother never asks me about important matters, while she, being a mother-in-law, gives more importance to me. Just then, this mother-in-law and daughter-in-law pair became strong.
Nikesh may be surprised that why Nikita believes everything her mother says, but the reason behind it is quite simple. Yet it is very important.
You got the idea of this reason!
The reason is, – ‘Importance’
The skill of giving ‘importance’ to the person in front of you.
Give importance to people. Let it be clearly seen that they are important.
Even in the family, many people have complaints. This person is not doing my work. Even in offices, managers complain that the staff are not working properly. Government officers also complain that the employees are not working properly. Even in factories, supervisors complain that the workers are not working.
Why are there all these complaints?
Why don’t people work?
Despite trying in every way to get people to work, whether it is by bribery, bribery, fines, discrimination, etc., we often fail to get them to work. The truth is that we cannot get people to work.
Instead,
We ourselves should do something so that people do our work happily, for that, if we give them what they want, then you will get what you want. – That is, he will get work from them. But what does he want?
The answer is, – Importance.
Every person wants importance. If he gets it from you, then that person becomes yours. But still, many people have doubts in their minds whether every person wants ‘importance’?
The answer is, – Yes.
Every person constantly feels that he is important. He also wants to get importance. The great psychologist William James says that there is a strong desire to get ‘importance’ even at a deep level in the human mind.
When he gets that importance, he is ready to do anything for the person who gives him importance. Because he has given what he wanted. He does his job very well. He also drives according to my choice. I rarely have to tell him about his work. He does a great job.
Why?
Because I don’t like people to know him as my driver. Wherever I introduce him, I introduce him as my PA, that is, my personal assistant. And as a result, he gives me very good work. His enthusiasm increases and his skills increase.
We can never make people do work. But yes. We can do something so that they do our work willingly, happily. I have adopted this principle and I am getting very good results from it. Therefore, I can say with certainty that give importance to people, your work will be done.
Why don’t people give importance to others?
Because in doing so, personal ‘ego’ comes in the way. People believe that I am so important. So why should I give importance to others?
If we consider ourselves important, then everyone considers themselves important, right? Now, when you give the same importance to it, do you understand how much work is done? If not, try it, you will understand immediately.
When I meet a new person, I carefully find out about them, their family, their work and their characteristics. Then when I have to introduce them to another person, I introduce them in such a way that they feel that they are really ‘important’. Whether you want to take work from someone or not, you must give them importance because every person is important.
Not just to get work done, but you must give importance to every person selflessly.
Recently, in September, when I went to America, during a trip to Toronto, I visited Niagara Falls. During that trip, I saw a man walking on a strong wire tied between two tall buildings. Later, I came to know that that man also walked on Niagara Falls in this way.
The hunger for importance is the primary hunger of all of us. And it is very intense. When a person does not get importance naturally, he starts making special efforts to get that importance. Most people struggle to get importance. They really struggle. If you can satisfy this hunger of people, then you can win the hearts of people all over the world. You can rule the hearts of people.

Many people follow various tricks to get their name in the Guinness Book of World Records. Behind all this, there is a desire to gain importance. Don’t you think that if the custom of putting up plaques with the names of donors is stopped, the amount of donations will be halved!!
100 years ago, when a salary of three thousand dollars a year was considered a big deal in America, Charles Schwab, the president of the United Steel Company at the age of only 38, was earning a salary of 3000 dollars a day. What was the secret behind this? The biggest reason behind this was – his amazing skill in motivating people by giving them importance, and on the tomb of Andrew Carnegie, the owner of the company that paid him so much, it is written, – “Here lies the man who knows the art of keeping people smarter than himself around him”….
Have you ever thought, how happily we talk about our achievements, awards, medals, certificates? Why do people use things that are more valuable than they need? Why do they talk about the achievements of their children? Why do people have to look fashionable and modern? – The answer is, to gain importance,
People do many great things, even donate crores of rupees to gain importance. If they do not get importance in the right way, the number of people who take the wrong path to gain importance is not less. When they do not get importance continuously, some people even fall ill. Do you know that a person spends 95% of his free time thinking about ‘himself’? So start giving importance to people and then see what happens.
During a TV show, when Rajdeep Sardesai asked Amitabh Bachchan, “There are crores of people in the world who are fans of Jin, so how do you know that I am a fan of Amitabh Bachchan, so how do you feel about this?” Then Amitabh Bachchan replied with a smile, “But most people do not know that I am a fan of Sachin himself…”
Like Sachin and Amitabh, you should also give importance to others.
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